In his work, Igor Paasch explores the everyday myths of our narcissistic consumer culture.

With minimalistic and ambiguously constructed motifs, Igor Paasch creates spaces of thought and association that we as viewers automatically fill with content, making us an interactive and essential part of his art.

In this way, Igor Paasch's images succeed in reflecting our own truths and telling our own stories.

Trivial and profound at the same time, inspired by advertising and social media, with messages that go beyond commercial intentions, Igor Paasch's works faithfully follow a universal human insight: the essential is usually invisible to the eye!