In his work, Igor Paasch explores the everyday myths of the Western narcissistic consumer society. In doing so, he illuminates hers trivial and profound contradictions and tells us stories beyond commercial motives through the surface of marketing. Igor Paasch's works are an example of consistent reduction. With their minimalist quality, they create empty spaces that are filled personally and individually by the viewer. In doing so, they follow Schopenhauer's philosophical principle: the world as will and idea...